Creating Space: As the organizational community expands and creates growth for the organization and the individuals within the organizational community, the importance of the stated purpose and organizational guiding principles are key in continuing to support belief systems and sustainability. Creating the space and opportunities to discuss, learn and understand how changes in circumstances are addressed and met through the organizational culture, common language and guiding principles is key in supporting ongoing commitment, passion and purpose. What this means, stated differently, is that the changes need to be discussed and dealt with in the context of the organizational culture and guiding principles. By doing this, individuals and their organizational teams understand how purpose and the guiding principles don’t change; It’s the goals that change and therefore support their sustainability as an organizational community. The values the organizational culture is built on and grounded in support the organization to be sustainable while adapting to changing needs, demands, and competitive and economic factors.

Passion & Culture: Goal setting and measuring progress and outcomes is a critical part of the business process and individual achievement as much as it is an important component of maintaining passion and building culture. In setting goals and maintaining the values of the organization, a process that starts with the guiding principles and uses those as a filter for defining outcomes is extremely effective in creating the path to achieving new growth by having expanded goals that solidify the culture. A process like this supports creativity and innovation to create not only growth for the organizational community and its members, but real value for customers and all stakeholders.

Relevant Guiding Principles: Sustainability includes the effective management of scarce resources. By the very nature that resources are scarce to one extent or another, the culture that is created and embraced is continually evolving, grounded in a solid and relevant set of guiding principles.

For more information contact: Warren Te Brugge, President & CEO